Paid Media Manager

Posted 11 days 8 hours ago by Anonymous

Permanent
Not Specified
Media, Digital & Creative jobs
Yorkshire, Barnsley, United Kingdom, S70 1
Job Description
A local business, with strong international presence, are going through a period of exiciting growth and change! An opportunity has become available to join this fast-growing, dynamic organisation as a Paid Media Manager, overseeing and implementing SEO, PPC, Shopping and Display activity for the group including the international markets.
Key Responsibilities
* Complete daily performance checks to ensure campaigns are running effectively, and within budget.
* Learn how all Paid campaigns are tracked and measured.
* Learn to identify and act upon budget optimisations requirements.
* Agree what the key performance indicators (KPI) are with senior stakeholders and monitor these.
* Understand the role audiences play with Paid Activity targeting and campaign optimisation.
* Understand how to set up Paid Search campaigns, including structure, ad copy writing and keyword research.
* Understand how Paid metrics interrelate and can influence each other.
* Identify the optimisation levers available to improve Paid performance to meet the KPIs.
* Learn how to differentiate campaigns for different geographies and brands.
* Deliver reporting and analyse campaign results, with a view to developing actionable insights.
* Manage the agency to drive our SEO strategy and build out the future road map.
Key Skills/Experience
* Analytically minded, with the ability to identify trends within data sets.
* Proactive in improving their knowledge and capability.
* Highly organised, with strong attention to detail and time management skills.
* Able to communicate effectively, and work as part of a team.
* Multi-Country Experience (Desirable)
* Experience in Shopping, Display and Paid Search campaigns essential
Role benefits and perks
* A salary neg
* Monday to Friday, flexible working hours between 8am-6pm
* Holidays 25 days plus statutory days
* On site car parking
* International travel opportunity
* A unique, progressive business
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