Performance Media Specialist

Posted 11 days 11 hours ago by Havas Media Group

Permanent
Not Specified
Media, Digital & Creative jobs
Illinois, Chicago, United States, 60601
Job Description

The role will primarily be to lead the team in the analysis, optimization and management of client accounts.

· Act as the day to day client contact for your performance media accounts

· You are pivotal to providing data to help the team derive insight and to monitor performance.

· You are expected to proactively provide recommendations, ensure campaigns are meeting/exceeding goals, and continually analyse campaign to boost performance.

· You may be responsible for independently managing smaller, less demanding clients

Main Responsibilities

Campaign Management

· Keyword performance and ad copy development

· Set-up/ management of campaigns across Google & Bing & Yahoo! with a clear understanding of account structure, ad creation, budget management, reporting requirements, client sector/ industry considerations, landing pages & tracking requirements

· Understanding of additional vendors that could provide value to clients

· Oversee daily spend in line with targets and monthly budgets

· Be an expert on campaign & bid management tools to manage keywords, ad groups, ads, etc. (inc. trafficking keywords)

· Work closely with Analysts to own new testing and optimizations ideas to drive campaign performance

· Support and develop strategy for clients

· Support with account and campaign forecasts

· QA deliverables

Bid Management & Optimization

· Manual bid optimization

· Utilizing bid management tools such as Kenshoo, DS3 and Marin to optimise accounts according to client targets

· Budget management - ensuring budgets are correctly optimized and managed according to forecast and/ or plans

· Ad optimization: analysis and new ad creation, with regular a/b testing

· Competitor monitoring - monitor and analyze competitor activity through competitor monitoring technology providing key insight and trends to clients

Reporting

· Create and ensure accurate reporting to account/client specifications & KPI's

· Monitor & analyse performance media data, via daily, weekly, monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance media performance

· Utilize competitor monitoring tools to analyze key trends to derive insight to drive optimization

· Ensure client accounts are maintaining performance against targets/objectives

· Interpret & provide insight on performance reporting data for clients on a regular/ ad-hoc basis

· Present performance updates to clients on a regular and ad hoc basis

Admin

· Accurate and timely billings and reconciliation

Other

· Proactively reach out to colleagues to provide support on other clients

· Continually seek out areas to continue learning and developing your skill set

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