Paid Media Manager

Posted 2 months 26 days ago by Alert Logic

Permanent
Not Specified
Media, Digital & Creative jobs
Texas, Austin, United States, 73301
Job Description
Alert Logic has sparked change in the cyber security world. We are relieving customers from the complexity of the ever-changing threat landscape and helping them deny the bad guys. Our customers are winning, our business is growing, and our employees are innovating as they expand their careers. Our journey requires more great people, so we are hiring across the organization, what we call the "First Team". If you are energized by a culture with a mission, come join us at Alert Logic! At Alert Logic, our greatness is achieved by the sum of our parts. We hire talented and ambitious people that volunteer their best every single day. We are inspired by our customers and being a leader in a booming industry that is regularly a trending topic. In addition to offering rewarding work and a career path gated only by an individual's personal goals, we provide a work environment that is fun and cares for each employee. This includes: Access to ongoing training, because knowledge is power and learning never stops. Really smart and collaborative coworkers (and they're pretty cool). Regular company socials, most often centered around food and beverages - monthly Waffle Wednesdays, Food Truck Thursdays at the Houston office; Taco Thursdays in Austin, and more! An office in Houston near the Galleria area close to shopping and restaurants. An office in Austin with breathtaking views! Onsite gym to work off all the food we keep around. Ping pong, foosball tables, and arcade games to provide a mental break. Casual dress every day because we work hard and play hard. Job Summary: Paid Media Marketing Manager This role will report to the Sr. Director of Demand Generation and will be an integral team member managing our global paid media in alignment with our campaign themes. The Paid Media Manager will be responsible for developing and executing paid media strategy supporting global Demand Generation with inputs from various stakeholders. Primary Responsibilities: Vehicle and Channel Strategy : Manage & optimize paid media channels including, Paid Social, Display, Account Marketing, Content Syndication & Search. Copy Coordination : Write ad and landing page copy for various media placements & ensure appropriate landing pages are being used or created as necessary. Creative Management : Work with in-house creative team on developing needed imagery for display or paid social ads. Reporting and Analysis : Prepare and deliver business insights & reports for stakeholder visibility and opportunities for broader optimizations across the business. Media Diversification and Expansion : Evaluate existing paid media ROI focused on Inquiries, Marketing Qualified Leads and Opportunities created. Expand and execute ad-hoc paid media tactics for new content launches as necessary with a greater focus on campaign alignment and Demand Planning. Product Acumen and Technical Growth : Gain knowledge of Alert Logic's products, service and business model and translate the knowledge to successful media programs. Required Skills and Experience 5-10 years of paid media expertise, in-house or agency expertise is acceptable. Extensive knowledge & executional understanding of social media advertising including LinkedIn, Facebook & Twitter. Understanding of how paid media strategy fits into holistic Integrated Marketing Campaigns and the buyer journey. Experience with multiple content syndication vendors (TechTarget, Integrate, etc) Some knowledge & understanding of Google AdWords/GDN, Bing/Microsoft Ads, Programmatic/Display Advertising Knowledge of digital analytics platforms (IE Google, Adobe) is required. Salesforce and Marketo skills are a plus. Strong work ethic, service orientation and high level of accountability. Flexible, able to handle multiple projects simultaneously and stay cool under pressure. Strong interpersonal skills and desire to work with others to achieve a common goal. Passion for problem solving, focused on innovation and challenging the status quo. Education Bachelor's degree required, MBA preferred
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