Digital Skills: Web Analytics

Posted 1 year 2 months ago by Accenture

Duration : 2 weeks
Study Method : Online
Subject : Business
Overview
Learn about the role of analytics in business, the types of analytics and techniques used and why they are important.
Course Description

Explore the world of analytics and develop skills to grow your career

Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business. You will discover concepts including segmentation and benchmarking and explore five steps to creating a measurement plan.

You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving. And finally, you will learn how to apply analytics, looking particularly at Google Analytics.

This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Requirements
This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required. Interested in growing your digital skills more widely? [Discover more Digital Skills courses from Accenture](https://www.futurelearn.com/career-advice/grow-your-digital-skills).
Career Path
  • Describe what analytics is
  • Explain why analytics is important for business
  • Identify the different types of analytics including descriptive, diagnostic and prescriptive
  • Describe the various web analytics processes and metrics used to measure online success
  • Describe the segmentation process and explain why it is a useful analytical technique
  • Identify the challenges faced by businesses in getting the right data
  • Describe what Google Analytics is and explain why it is a useful tool
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