Digital Skills: Social Media

Posted 1 year 2 months ago by Accenture

Duration : 2 weeks
Study Method : Online
Subject : Business
Overview
Learn how to use social media for business, from creating a social media presence to measuring success.
Course Description

Learn how to effectively use social media for business

Does your business need to use social media? Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.

You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence. You will also look at examples of different social media channels, tips for using them and how to measure success and improve your campaigns.

This course is for those seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Requirements
This course is for those seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required. Interested in growing your digital skills more widely? [Discover more Digital Skills courses from Accenture](https://www.futurelearn.com/career-advice/grow-your-digital-skills).
Career Path
  • Explain what Social Media is
  • Describe how it can be used to build a brand
  • Explain what target groups are
  • Identify social media channels
  • Explain tips for messaging
  • Describe the role of a Social Media Manager
  • Identify Social Media Management tools
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